“Let Me” -The Badass Manifesto of My First 90 Days in Business

Three months ago, I did the scariest (and most fabulous) thing, after being told no time after time, no no no to all of my creative ideas, no to my vision : I stopped waiting for someone else to give me a stage… and I built my own!!!! FUCK YASSSS

I launched The Mindset Model with a head full of dreams, a heart full of fire, and a bank account that- let’s be real...was already side-eyeing me like, “mate, are you sure about this?”

And oh my dayssss , did the universe test me.

Here I am feeling fabulous AF on my 38th birthday , knowing that this is the start of my best years to come

Lesson One: When Everything Breaks, Don’t.

We all hear the sayings , life is full of ups and downs- life is a rollercoaster , we hear people all the time saying how everything has gone tits up...the shits hit the fan- well there are no exceptions! even for me, the most positive manifesting queen- my patience was TESTED and in this blog I am going to share 5 lessons I have learnt in CEO life:

first stroy...my phone broke. And not in a cute TikTok, manifest-a-new-iPhone-with-a-pink-aesthetic way. No...This was an absolute cluster fuck- I wont go in to the details becuase I can't be arsed BUT imagine a simple process of getting a new phone lasting an entire week, people being very dishonest and difficult and it shattered my whole system. No logins, no accounts, no notes. Just me, raw dogging reality. yes I can hear you thinking big deal, its a phone- thats what I thought until i didn't have it and REALISED how much I rely on this little box of Joy...

But instead of collapsing (10-years-ago-Sara absolutely would’ve), I thought: Well, better now than when I’m running a global empire.

When things go wrong in the beginning- its a great thing because it saves you from a whole hell of mess when it really matters.

Takeaway? Always back up your business (and your sanity). Also: husbands don’t appreciate when you “irrationally” buy a new phone out of panic. Mine still isn’t over it.....

Lesson Two: Hit and Run, But Make It Gratitude

So there I am on my way back from a very positive client meeting , feeling very pleased with myself , swinging my handbag, the confidence strut, little smirk on my face - come round the corner, go up to my car and a shop keeper comes running out "I'm so sorry someone has hit your car and driven off"

well.fuck

An elderly woman smashed into my car. And drove off. A hit-and-run. Doris did the dirty on me. My old self would’ve unravelled. But this time, (after my initial WTF) I was Calm and my nervous system was regulated.

That moment I leant in to gratitude, 10 years ago this would have been a huge problem, I am so grateful no one was hurt, I have a company vehicle and a fleet of people and services to support me when things go wrong- because when life sideswipes you, you get to decide: am I the victim, or am I the badass CEO who just dodged an expensive repair bill?

Lesson Three: Imposter Syndrome Is a Liar

Behind the Instagram posts of me strutting in heels like The Mindset Model Barbie, there were nights I stared at my laptop, whispering: Who am I to do this?

But here’s what I realised: every CEO, every model, every so-called confident woman you see online? They all have that voice too. everyone you look up too , EVERYONE will at some point in their life felt like they do not belong...

The difference is- they keep moving anyway!!!

I learnt what impostor syndrome is and how the mind works, and when you have an awareness of what is actually going on in the mind , you can beat it , you can move forward , you can do anything

I’m not here to look confident. I’m here to become the woman who does the damn thing, even when her pits are sweating- I show up.

Lesson Four: The “Let Them” Theory Changed Everything

I love love love this, I haven't read the book yet (saving it for our luxury holiday in 2 weeks, I feel this book deserves sun-drenched golden sands, tirquoise sea and unlimted mimosa cocktails)

Mel Robbins let them theory - what I know so far- its a game changer.

People will doubt you. They’ll gossip. They’ll roll their eyes when you say you’re building an empire.

LET. THEM.

There have been a few occasions when I have shared my business ideas, visions and goals with people In my life- and I can see them thinking , it wont work- they don't get it.

we have to remeber that most people have been conditioned to stick to the rules , play it safe, follow the proven patterns, some of these people that judge things they dont understand , they may have quite possibly seen or exeperienced things going wrong for them? and most of the time their lack of confience in your ideas comes from a personal bad expereince....which is not your problem! its theirs!

You don’t need to drag anyone along for the ride. The people who are meant for you will cheer when you win, not cringe when you post.

So I stopped asking for permission. Stopped people-pleasing. Stopped apologising for being too much.

Instead, I said: Let me.

• Let me show you how to rewire your confidence.

• Let me take the stage I was born for.

• Let me prove to myself that I can build a business from scratch- and make it fabulous.

  
  

Lesson Five: Success Is Messy, But So Am I

Between manifesting, brand shoots, Egypt retreats, networking with CEOs, and remembering to actually eat something other than matcha and cake… I’ve learnt this:

Success isn’t polished. It’s messy. It’s seriously doubting your entire life choices one night and pitching to a client the next. It’s burning out, then rebirthing yourself with a collagen drink and Beyoncé playlist.

And honestly? I wouldn’t trade it. Because this mess is mine.

The Badass Manifesto

So here it is. My manifesto after 90 days of CEO life:

✨ Let them doubt. Let them misunderstand. Let them scroll past (we can see you watching)

✨ Let me rise. Let me build. Let me live.

✨ Let me laugh when the universe throws chaos at me-because my vision is bigger.

a broken iPhone, a dented car, or someone else’s opinion.

I’m not chasing validation anymore. I’m too busy becoming the woman I always knew I was.

👠 To every high-achiever, dreamer, or person staring at their laptop wondering if they are enough:

You are enough!!! Stop asking who am I to do this? and start asking who am I not to?

Let them.Let you.Let’s go.