The Identity Shift: The Moment You Stop Playing Small and Start Becoming Her
- The Mindset Model
- Feb 19
- 3 min read
There is a moment.
A quiet one.Or sometimes a full-blown WTF am I doing with my life?! moment.
The moment you realise… it’s not your strategy that sucks....It’s your identity.
And that is exactly what The Mindset Model is built on.
Not more hacks.Not more morning routines.Not another productivity planner.
But a shift in who you believe you are.
As written in my brand blueprint , this work is about identity-level transformation. We don’t teach people how to “do” success. We teach them how to embody it.
Because success doesn’t respond to effort.It responds to identity.
I felt seen.I felt proud.I felt me.
What Is An Identity Shift?
An identity shift is when you stop trying to achieve your next level…And you start becoming it.
It’s when:
You no longer ask, “Can I do this?”
You ask, “Who would I need to be to do this?”
It’s when your decisions change before your results do.
It’s subtle.It’s powerful.And OMG it’s uncomfortable.
Because the old you will scream.
“Who do you think you are?!”“Calm down.”“Don’t get ahead of yourself.”
And the new you whispers:
“We don’t live like that anymore.”
The Woman I Used To Be
There was a version of me who didn’t have confidence.
Even when I looked confident.
Even when I was presenting.
Even when I was achieving.
Inside?Self-doubt.Comparison.Playing small.Waiting for permission.
I was performing success.
Not embodying it.
And here’s the truth: you cannot outperform your self-image long term.
Eventually, you either collapse…Or you upgrade
February: The “Oh We’re Doing This Properly” Shift
This year wasn’t about goals.
It was about identity.
And I made decisions from the version of me who already lives at the next level.
1. I Chose a Women’s Health Coach
last year I BURNT OUT! so I decided this year...no no, none of that please!
The best version of me is healthy, strong, regulated and powerful.
She doesn’t hustle herself into burnout.She doesn’t use stress as a badge of honour.She respects her nervous system.
So I invested in support, with the most incredble award winning coach Nikki Antonaccio
Because leaders don’t wing it.They build foundations.
That was an identity move.
2. I Changed My Gym Environment
One day when my husband and I were in our old gym...a fully grown man blew his nose in to his hand and then rubbed it in to the carpet....get me the FUCK out of this place!
so natuarally we upgraded our gym to a premium, luxury space surrounded by nature.
Old me:“That’s unnecessary.”
New me:“Environment shapes identity.”
If I am building a premium, global brand…Why would I train in an environment that feels average?covered in snot and possibly other unthinkable bodily juices?
The woman I am becoming trains somewhere that reflects her standard.
3. I Said Yes to Incredible Speaking Engagements
Across the country.
Big rooms.Important spaces.Powerful audiences.
Old identity:“Are you ready for this?”
New identity:“Of course we are.”
Confidence didn’t arrive first.
The decision did.
That’s how this works.
4. I Booked a Wellbeing Week
Now this is where it gets juicy!
Because the old achiever mindset says:
“Keep going. Push harder. Do more.”
But the woman I am becoming knows something different.
She knows that the power of the pause is what creates expansion.
So I booked a wellbeing week!
Nature days, Coffee walks, Journaling, Mastermind day with my health coach, Sound baths. Spa days, Reflection- all of my favourite things!
Because leaders don’t just act.
They integrate.
They go inward before they go bigger.
And honestly?That shift alone has changed everything.
Identity Before Evidence
Here’s the part most people don’t get.
You do not wait for results to feel powerful.
You decide you are powerful.
You do not wait for success to validate you.
You embody success ...and the world responds.
The identity shift happens internally long before anyone sees it.
It’s in:
The gym you choose.
The standards you hold.
The boundaries you set.
The rooms you say yes to.
The pauses you honour.
It’s not loud.
But OMG it is life-changing.
The Truth?
You don’t need more information my loves.
You need to upgrade who you believe you are!
That’s the work.
That’s the edge.
That’s The Mindset Model x
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